Universidad Sergio Arboleda
Digital Transformation and User Experience for a Renowned Higher Education Institution
2020 – 2026- Services Web Development • UX/UI • Digital Identity • Maintenance
- Platform Web · WordPress
- Industry Higher Education / Universities
- Location Bogotá D.C., Colombia
Project Summary
Overview
We led the redesign, migration, and stabilization of the main web platform of one of the most prominent private higher education institutions in Colombia. The project focused on the development of a digital ecosystem on WordPress. Additionally, a comprehensive UX/UI strategy was structured. All of this was complemented with continuous technical maintenance to ensure optimal performance.
The Challenge / Objective
Modernizing a digital presence for every audience
The client needed to modernize its digital presence to serve multiple audiences, including prospective students, current students, and staff. The main challenge consisted of implementing an information architecture oriented to the real needs of each user.
- Information architecture oriented to the real needs of each user
- A "Mobile First" design as a fundamental requirement
- Integration of a new digital communication identity aligned with the institution's vision
- Dedicated flows for prospective students, current students, and collaborators
Case Study
Solutions Implemented
During the execution of the project, our team carried out the following solutions:
Web Migration and Development
We carried out the migration and development of the web ecosystem to the WordPress platform. This included the implementation of robust functionalities and an accessible interface.
UX/UI Strategy
We designed the site based on the "Jobs to be Done" methodology. This made it possible to optimize the conversion and navigation flow for different profiles of prospective students and students.
Digital Identity and Communication
We implemented visual guidelines aligned with the institution's new Tone and Voice Guide. Different landing pages were structured specifically for undergraduate academic programs.
Infrastructure and Stabilization
We carried out stabilization work on the general web service. In addition, we configured and operated testing (staging) environments for the safe deployment of databases and code files.
Continuous Maintenance
We provided monthly technical support through a pool-of-hours contract. This ensured the constant evolution and correction of the institutional website.
Technology
Technology Stack
WordPress
CMS
HTML5
Markup
CSS3
Styling
JavaScript
Interactions
MySQL
Database
Results & Impact
Results & Impact
A high-level web solution was delivered that simplified navigation and democratized access to the institution's academic resources. The client managed to consolidate a stable and inclusive system, designed under the best digital standards, that directly drives its communication objectives, community service, and prospective student attraction.
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